For the past 14 years, Exactitudes has been an ongoing project in which Ari Versluis and Ellie Uyttenbroek photographed people across the world and categorized them by their style and dress.
They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.
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zacharyalexstern reblogged this from britticisms and added:
I’m a huge fan of this kind of rigid thinking. I’m going to have to find the book.
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